I posted a rant a few months back about the insidious HFCS ads depicting families and friends in social situations expressing shock over others’ concerns about the danger of the corn and chemical cocktail. In case you haven’t seen them, there are a few spoofs on YouTube the likes of which I wish I’d had time to participate in, as they’re spot-on.
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There was a great article this week in USA Today about new research pertaining to high fructose corn syrup. Check it out here: http://www.usatoday.com/news/health/2008-12-08-fructose-corn-syrup_N.htm
-Liz on behalf of the Corn Refiners Association
Your client’s unrivaled success in the marketplace since the 1970s affords it the privilege of not having to concern itself with human health. As a result, the scientists and marketing agencies it has engaged to distort the truth and serve spin to the American public currently eclipse the message-dissemination capabilities of the movement for a natural, just food system. The USA Today article examines factors such as appetite, chemical structure disparities between HFCS and sugar and metabolic effects on the human body. What it does not address is the human behavioral component inherent in every individual’s decision to consume a food or beverage. Our government does not legislate the regulation of messaging by the processed food industry and as such, the public absorbs $33 billion worth of propaganda on behalf of products largely imbued with your client’s greatest hit, HFCS.
Your client’s hired researchers are correct in that there’s not a link between obesity and HFCS. Given the lack of access to healthy, affordable food by many Americans, coupled with unbridled marketing of the cheapest, most calorically dense products, it’s a damnable and direct thoroughfare.
[...] bloggers have covered the TV ads which launched in Sept. 2008. This new wave of print is insidious, and like the McCafe campaign [...]